For Windows, make_package.bat is provided to create sdist and windows binary as well as document.
python setup.py sdist
Archived packages are created as dist/marlowe_ui-(version).zip . These packages can be installed using easy_install (a part of setuptools http://pypi.python.org/pypi/setuptools) or pip (http://pypi.python.org/pypi/pip)
with easy_install
easy_install <path to .zip>
with pip
pip install <path to .zip>
cs_Freeze (http://cx-freeze.sourceforge.net/) and pywin32 (http://sourceforge.net/projects/pywin32/) should be set up to build w32 standalone package
python setup_cx.py bdist_msi
Standalone package is created as dist/marlowe_ui-(version)-win32.msi or -amd64.msi .