![]() ![]() ![]() ![]() ![]() |
![]() |
![]() ![]() |
![]() |
( 1 of 1 ) |
United States Patent | 8,832,265 |
Kozine , et al. | September 9, 2014 |
A two-module system is created for automated web activity monitoring. A model is generated and model outliers are identified by the first module of the system. Reports are generated that identify the events based on their significance to the outliers. The model may be automatically and periodically regenerated for different historical time periods of the web sessions. New groups of events may be periodically extracted from new web sessions and applied to the previously generated model by the second module of the system. Model outliers may be identified from the new groups of events. The new events may be analyzed and reported to a web session operator based on their contribution to any identified outliers. Even if no outliers are detected, the new events having a most significant impact on web session operating conditions may be identified and reported in real-time.
Inventors: | Kozine; Mikhail Borisovich (San Francisco, CA), Wenig; Robert I. (San Francisco, CA), Powell; Travis Spence (San Francisco, CA) | ||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Applicant: |
| ||||||||||
Assignee: |
International Business Machines Corporation
(Armonk,
NY)
|
||||||||||
Family ID: | 47891987 | ||||||||||
Appl. No.: | 13/461,168 | ||||||||||
Filed: | May 1, 2012 |
Document Identifier | Publication Date | |
---|---|---|
US 20130297767 A1 | Nov 7, 2013 | |
Current U.S. Class: | 709/224; 709/219; 719/318 |
Current CPC Class: | G06F 11/3447 (20130101); G06F 11/34 (20130101); G06F 11/3438 (20130101); G06F 11/3466 (20130101); G06F 2201/86 (20130101); G06F 2201/875 (20130101); G06Q 10/0639 (20130101) |
Current International Class: | G06F 15/173 (20060101) |
Field of Search: | ;709/217,219,223,224,227,228 ;719/318 |
6898597 | May 2005 | Cook et al. |
7620523 | November 2009 | Marvasti et al. |
7734607 | June 2010 | Grinstein et al. |
2003/0163365 | August 2003 | Farnes |
2003/0195395 | October 2003 | Gotschim |
2004/0103051 | May 2004 | Reed |
2005/0165736 | July 2005 | Oosta |
2008/0005793 | January 2008 | Wenig |
2008/0288306 | November 2008 | MacIntyre |
2010/0031156 | February 2010 | Doyle et al. |
2010/0082301 | April 2010 | Skibiski |
2010/0332475 | December 2010 | Birdwell |
2011/0078004 | March 2011 | Swanson |
2011/0320880 | December 2011 | Wenig |
2012/0036256 | February 2012 | Shen |
2013/0342538 | December 2013 | Kozine |
International Search Report for PCT/US2013/027917; Date of Mailing Jun. 13, 2013. cited by applicant . Written Opinion of the International Searching Authority for PCT/US2013/027917; Date of Mailing Jun. 13, 2013. cited by applicant . Militino A F et al., "Outliers detection in multivariate spatial linear models," Journal of Statistical Planning and Interference, Elsevier, Amsterdam, NL, vol. 136, No. 1, Jan. 1, 2006, pp. 125-146. cited by applicant . Accenture booklet; downloaded from: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Customer-I- nsight-Overview-Flyer-5-11.pdf; 2011. cited by applicant . R. J. Kuo, K. Chang & S. Y. Chien. (2004) Integration of Self-Organizing Feature Maps and Genetic-Algorithm-Based Clustering Method for Market Segmentation; Journal of Organizational Computing and Electronic Commerce. vol. 14, Issue 1, pp. 43-60. cited by applicant . Greenwell, T. C.; Fink, J. S.; Pastore, D. L. (2002) Perceptions of the service experience: using demographic and psychographic variables to identify customer segments; Sport Marketing Quarterly 2002 vol. 11 No. 4 pp. 233-241. cited by applicant . L.Eriksson, E.Johansson, N.Kettaneh-Wold, J.Trygg, C.Wikstroem, S.Wold "Multi- and Megavariate Data Analysis" 2006, Umetrics PLS-DA. cited by applicant . Avinash Kaushik. Web Analytics 2.0, Wiley Publishing, 2010. Principal component analysis. cited by applicant . Novak, Thomas et al.; Measuring the Customer Experience in Online Environments: A Structural Modeling Approach, Marketing Science, vol. 19, No. 1, Winter 2000, pp. 22-42, 1526-548X electronic ISSN. cited by applicant . Rho, Jae Jeung, et al.; Internet Customer Segmentation Using Web Log Data; Journal of Business and Economics Research; vol. 2, No. 11; pp. 59-74; Nov. 2004. cited by applicant . User's Guide to SIMCA-P, SIMCA-P+; Umetrics AB; downloaded from http://www.umetrics.com/Content/Document%20Library/Files/UserGuides-Tutor- ials/SIMCA-P.sub.--11.sub.--UG.pdf; May 2005. cited by applicant . Bertsimas, et al., A Learning Approach for Interactive Marketing to a Customer Segment; Operations Research vol. 55, No. 6, pp. 1120-1135; Nov.-Dec. 2007. cited by applicant . Stolowitz Ford Cowger LLP; Listing of Related Cases; Mar. 17, 2014. cited by applicant. |
![]() ![]() |
![]() |